Agni — Brand & product feedback

Step 1 of 12

Have you ever bought beeswax wraps, linen produce bags, or other plastic-free kitchen products?

No wrong answer — this just helps us segment.

Yes, regularly Yes, once or twice No, but I've considered it No, I haven't thought about it

Step 2 of 12

In the last 12 months, have you done any of these?

Check all that apply.

Replaced plastic food storage with glass, metal, or beeswax Avoided heating food in plastic containers Switched to a non-plastic cutting board Read an article or watched a video about microplastics Talked to family or friends about reducing plastic None of the above

Step 3 of 12

Read this in your own pace.

When you're ready, scroll down for a few questions.

In your own words, what is this brand about?

How likely would you be to share this brand with a friend who cares about cooking?

0 = not at all likely · 10 = very likely

Not likely

Very likely

Knowing only what you've just read, what would you pay for a 2-pack of beeswax linen bread bags?

Your gut number, in CAD.

Step 4 of 12

How well does each of these words describe Agni?

Pick the option that fits best for each. There's no right answer.

	Not at all	Slightly	Somewhat	Very	Extremely
Down-to-earth
Honest
Wholesome
Daring
Spirited
Imaginative
Reliable
Intelligent
Successful
Upper class
Charming
Glamorous
Outdoorsy
Tough
Masculine

Step 5 of 12

Where does Agni sit on each of these?

Pick the point that feels closest. 1–7 scale.

Step 6 of 12

About color.

When you imagine a kitchen brand that makes natural, plastic-free products, what 2–3 colors come to mind?

Here's the actual Agni palette. How does it make you feel about the brand?

Sage

Cream

Warm wood

Amber

Strongly off-brand

Strongly on-brand

Anything specific about the palette you'd change?

Step 7 of 12

About price.

Four numbers in CAD. Your gut, not market research.

At what price would the 2-pack be so expensive you wouldn't consider buying it?

At what price would the 2-pack be so cheap you'd doubt the quality?

At what price does the 2-pack start getting expensive — but you'd still consider buying it?

At what price would the 2-pack be a bargain — a great buy for the money?

Step 8 of 12

Before today, how familiar were you with research on microplastics in food and the body?

Never heard of it Heard the term, don't know details Know the basics Follow it closely Read primary research

Step 9 of 12

The honest stuff.

What, if anything, gives you pause about buying this product?

Whatever's on your mind — pricing, materials, the brand itself, doesn't matter.

If there's one thing about this brand or product you'd change to make it better for you, what would it be?

Step 10 of 12

What other natural kitchen products would you want from us next?

Check up to three.

Glass food storage with bamboo lids Cotton or linen produce bags Wooden cutting boards (food-grade oil only) Beeswax food wraps (sets / multipacks) Sourdough starter kit (jar + scraper + thermometer) Linen tea towels Cast iron / carbon steel cookware Compostable kitchen sponges

Anything else? (optional)

Step 11 of 12

About you.

All optional. Helps us understand who's giving us feedback.

Gender

Woman Man Non-binary person Prefer not to answer

Age

Province / Territory

If you're in Quebec, you're welcome to take the survey, but Quebec law prevents us from including you in the gift card draw.

Where do you live?

Large city (1M+) Mid-size city (100K–1M) Small city or town (<100K) Rural

Lifestyle interests (check all that apply)

Sourdough / bread baking Healthy / clean eating Yoga / meditation Strength training / gym Outdoor / hiking Plant-based / vegan Slow food / fermentation Zero-waste lifestyle Cooking from scratch

Last step

That's it — thank you.

If you'd like us to follow up, or you'd be open to a coffee/meal/drink conversation later, leave us your email. Otherwise just hit submit and you'll have helped us already.

Email (optional)

Add me to the Agni email list — early access, recipes, occasional notes from the team.

About the small thank-you. If we get enough entries, we'll run a $50 Amazon.ca gift card draw on launch day — if not, we'll just say thank you in person. Open to Canadian residents 18+ excluding Quebec. Skill-testing question for the winner. Email kept private. Full rules →

Help us shape Agni.